phrase reduction

I read about this project on FormFiftyFive today and was immediately compelled to check out more on the designer's site kinkinerd. I get all goofy and gaga when it comes to what I can only call "word art". I'm sure there's a much more intelligent way of putting it, but eh, I honestly don't care.

In artist Nikki Farquharson's own words:

“A handbound book about simplifying well known idioms, proverbs, phrases and quotes.

I find it interesting that we are able to understand a message or meaning from a phrase that should not be taken literally.

By reducing these idioms to just three basic nouns, this does not completely remove our ability to understand the meaning connected to these obscure random words.”